Multifamily and commercial real estate finance is an incredibly competitive industry and in many cases such as Freddie Mac small balance multifamily loans on HUD insured debt, there is a level of commoditization. The days however of exclusively earning business through handshakes and preexisting relationships is over. Print media exists but is being disrupted by digital marketing. Capital markets advisors and lenders alike are looking for an edge, a way to effectively expand their client-base while setting themselves apart from the competition.
Through our wholly owned network of b2b lending, informative, organically high-ranking and responsive web sites we generate traffic from sophisticated clientele no longer settling for their local bank or aged relationship as their go-to source for debt or equity financing.